BUSINESS DNA REPORT (BDR)
At Lawson Financial, we believe every great business decision starts with understanding what makes your business tick. Our Business DNA Report (BDR) is designed to give founders, executives and investors a clear, data-backed view of the business -
its strengths, risks and future opportunities.
Whether you're raising capital, scaling operations, or planning strategy, the BDR is your roadmap to smarter decisions and sustainable growth.
The Challenge
Many business owners operate without a structured view of their financial health, growth capacity, and strategic risks.
They may have access to data, but lack clarity, consistency, or the ability to turn insights into action.
This can lead to:
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Missed opportunities for funding or growth
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Weak investor confidence due to poor presentation
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Operational blind spots and reactive decision-making
Our Solution
Our Business DNA Report combines financial insights, strategic analysis, and operational metrics into a single, powerful snapshot of your business.
We dive deep into the financial and commercial heartbeat of your organisation, presenting a clear, investor-ready report that supports decision-making and future planning.
The BDR is your foundation for confident leadership, stakeholder engagement, and scalable growth.
What's included in the BDR
Business Overview & Narrative
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Company profile, industry positioning, and competitive advantage.
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Clarity around mission, vision, and revenue model.
Risks & Growth Levers
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Identification of key business risks.
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Clear opportunities to scale, improve profitability or expand.
Strategic Recommendations
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Tailored insights for better financial, operational, and commercial outcomes
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Actionable priorities based on your business goals.
Financial Health Snapshot
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Key financial metrics and performance analysis.
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Trend analysis on revenue, costs, and margins.
Cash Flow & Capital Readiness
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Current and projected cash flow.
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Analysis of funding needs or surpluses.
Why Lawson Financial
Experience You Can Rely On
30 years of experience in guiding businesses through complex financial decisions with confidence.
Tailored, Not Templated
Every business is different - our solutions are crafted to match your goals, model and stage of growth.
From Insight to Implementation
We don’t just identify problems - we deliver practical steps, tools and ongoing support to solve them.
Investor Grade Documentation
Your reports, models and funding packs will be polished, clear and aligned with professional standards.
Strategic Thinking Built In
We connect the dots between your financials, your strategy, and your future opportunities.
